Hi,
Thanks for raising this.
Just to clarify — Infinity PlayBlocks is a paid product, but until now, its functionality has been available without enforced licensing (essentially running in a trial mode). Starting next week, license enforcement will begin, which explains why customers are now receiving notifications — even if they never explicitly enabled or purchased PlayBlocks. In many cases, PlayBlocks may have been automatically activated through other Check Point products such as Quantum Security Gateways, Harmony Endpoint, or other integrated solutions.
PlayBlocks is a collaborative detection and response platform that works across the entire Check Point ecosystem — including Quantum, Harmony, CloudGuard, and even third-party integrations. It’s designed to provide enhanced visibility, correlate security events, and orchestrate automated responses across environments.
The emails from playblocks-announcements@checkpoint.com
are likely part of this transition to license enforcement — not part of a marketing campaign — though the messaging could definitely be clearer to avoid confusion.
Hope this helps clarify things.
Thanks,
Tal