Do you trust goole?

[Adrian_Pillo]

searching in google from a german IP for "checkpoint" or "check point" shows palo alto on firt position ... somehow strange! ok, it is advertisement for e book NGFW for dummies ....  Who believs in coincidence ???

[PhoneBoy]

Google appears to be blurring the distinction between paid ads for specific terms (which the PAN result clearly is) and organic results.
See: https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-gu...

Funny coincidence: Your post and the article I linked above appeared very close together in my RSS Reader.

[_Val_]

Strangely enough, for me in Switzerland, Check Point site is the fits link, and no PAN on the first page at all...