Brazil’s Lei Geral de Proteção de Dados (or LGPD) brings sorely needed clarification to the Brazilian legal framework. The LGPD attempts to unify the over 40 different statutes that currently govern personal data, both online and offline, by replacing certain regulations and supplementing others. This unification of previously disparate and oftentimes contradictory regulations is only one similarity it shares with the EU’s General Data Protection Regulation, a document from which it clearly takes inspiration.